About

Kellilynn M. Frias is an Assistant Professor at Texas Tech University. Her research agenda focuses on understanding the factors that impact a firm's decision on "where to participate in the value chain" or "what to sell".

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Research

Product development and commercialization decisions, marketing strategy, innovation, business models, intellectual property and product design, organization strategy

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Teaching

Marketing Strategy
New Product Development
Marketing and Public Policy
Introduction to Marketing

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