Students have also worked for several semesters with the nationally known Josh Abbott Band to develop marketing campaigns for his album releases and most recently to build brand awareness for his nonprofit foundation called JABCares. JABCares is a powerful example of the benefits of working with a community partner for both students and the organization.
As part of the initial project designed to improve the band’s spring album release in 2016, one group of students developed the idea for JABCares. After the management team decided to organize and execute the JABCares idea (as a non-profit foundation), they returned to my marketing strategy class to ask current students to aid in building the foundation’s brand awareness. We were able to accomplish those goals by building a brand awareness campaign for JABCares and two of their charitable initiatives for 2017. Those charities included The Jenny Bailey Foundation and New Hope for Haiti. Most recently JABCares has aided in providing supplies to those affected by hurricane Harvey. Josh Abbott Band management was present during the course project presentations and will be utilizing some of the students’ ideas in the upcoming year. The foundation continues to grow and to increase their impact globally.
See https://vimeo.com/243501396/e07dc0ef9c for video and more information.
Students worked to create a sponsorship campaign with a community partner interested in growing their business sponsorships. In this example, students developed a brand awareness and sponsorship package for this non-profit organization and their annual high school basketball tournament. This tournament—the largest high school basketball tournament in the country—draws nearly 100 teams to Lubbock Texas from around the world. Their primary need was support their efforts with additional sponsorships and to draw members of the Lubbock community to the events. Because AMBUCS provides those with mobility related disabilities adaptive tricycles and modifies their homes to improve their standard of living, this partnership also gave students the opportunity to engage with local beneficiaries of the organization’s fundraising efforts.
See https://www.caprockambucs.com/ for more information.